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WINELNESS, all the good things of a glass of wine


March 2020, due to the outbreak of COVID-19 as everybody else, we have been forced to slow down, and in some moments, even to stop. However, we took advantage of this forced break to take a deep breath, look around and reflect.

And, between one thought and another, we asked ourselves a question: when we tell about ourselves and our wines, we spend all our energy to tell about our terroir, our history, our native and non-native grape varieties, agronomic and winemaking techniques, but after all ... why would you pour yourself and drink a glass of wine?

As a matter of fact, when we enthusiastically tell you how magical our nebbiolo is, how unique the Langhe hills or the sandy soil of the Roero are, or how little invasive we have been in ensuring our vineyards all the necessary care to produce healthy and qualitatively perfect grapes, we are already one step ahead: we are already talking to someone who already intends to have a glass of wine and we try to explain the reason why his/her choice should be a "made-in-MONTARIBALDI" glass.
We have therefore come to the conclusion that even if all of that is absolutely crucial to explain our quintessential “farmingness”, perhaps we should also try to explain why someone should want a glass of wine.
The first consideration is very simple: wine is good! (hence the concept of WINELNESS, playing on "wellness", well-being).
We know it, we are not the first ones to say it, indeed the fact that moderate wine consumption has positive effects on our health is a scientifically proven and well-known fact. The first studies in this regard (leaving aside the albeit always valid peasant wisdom and the uses and customs of our ancestors) date back to the late 80s, early 90s, when some scholars began to examine an, at leas, curious phenomenon: in France, a country where the diet is rich in saturated fats (e.g. butter, lard, etc.), the incidence of cardiovascular diseases is particularly low. Researchers therefore examined the causes and the epidemiological studies came to the answer that the regular consumption of wine could reduce the incidence of cardiovascular problems. Hence the concept of FRENCH PARADOX was coined.
However, this was only the starting point. Over the years, numerous studies aimed to understand the mechanisms behind the positive effects of alcoholic beverages on the health have followed.
It was thus discovered that wine has undoubted and proven positive effects:
  • it helps with the prevention of cardiovascular diseases (increasing the "good cholesterol" HDL, reducing the "bad cholesterol" LDL)
  • it reduces the risk of Type-2 diabetes
  • it helps with the prevention of certain types of cancer (such as in the case of prostate and lung cancer)
Such benefits are mainly due to the action of polyphenols and to how these substances, also in combination with ethanol, are assimilated by human body.
All that is scientifically proven and, anyway, valid only in case moderate and constant wine consumption.
What does it mean moderate consumption?
1 glass per day for women (150 ml)
2 glasses per day for men (300 ml)
In this regard, what we would like to stress is that what we have mentioned so far is not just a commercial or an excuse to indulge in drinking a glass of wine, but science.
This is the reason why we have put together the information that we considered most relevant and summarized it in a short, simple but very complete text, which we invite you to consult by clicking here.
At this point, however, we faced another question: moderate consumption of wine has proven benefits on health and this is something that has already been known for about thirty years. Why then has the average consumption of wine in Italy seen a steady decline in the last decades since the post-war period?
For sure, this decline is due to several factors and consumption has changed favoring quality over quantity. The question however remains: if it is good for health, why do we drink less and less wine than our parents and grandparents, choosing substitute products such as spirits or beer?
Therefore, we tried to answer this question by comparing wine with other substitutes and complementary products, taking into consideration different aspects.


First of all, we have analyzed the key factor: positive effects on health and we found that, although excellent craft beers and excellent spirits are now available on the market, wine is, at least on the basis of nowadays known data, the best alcoholic beverage in this respect.
As already mentioned before, this is thanks to the combination of ethanol and polyphenols, the latter present in larger quantities in red wine. Both beer and spirits do not contain polyphenols, or if they do in very negligible quantities.


Wine is good and we know it. Not only : it has positive benefits on health that other drinks haven’t.
We are then back to the starting point, why does wine consumption decrease although in this historical moment, as never before, we are so attentive to what we drink and eat?
We thought, since attention to fitness is so high today, it could be a problem of calories. Therefore, we tried to compare the caloric intake of a glass of wine with some other healthy foods.
We discovered what follows:
1 glass of wine (150 ml) contains an average of 126 kcal
1 serving of salmon (200g) contains an average of 292 kcal
1 serving of almonds (30g) contains an average of 173 kcal
1 serving of avocado (100g) contains an average of 160 kcal
And what about in comparison with other alcoholic beverages?
330 ml of beer (half pint) contains an average of 145 kcal
1 Moscow Mule contains an average of 200 kcal
1 Mojito contains an average of 240 kcal


Last but not least, is maybe the cost of wine too high ?
Indeed, a bottle of wine costs more than a beer, but have you ever thought about how many glasses you can get from a bottle? 5, from a bottle of wine you get at least 5 servings.
So let's do a bit of Math: 1 bottle of a young red wine (the most suitable for moderate and constant consumption) in the wine shop has an average price of € 10,00*, which means that each glass costs € 2,00.
If we buy a craft beer (330 ml), the price is around € 2.50
And what about mixing at home a good cocktail, a good gin tonic made with a good tonic water and a good gin (we have considered good quality but rather commercial products), in such case it would cost about € 3.00/glass, while a Moscow mule would cost about € 3.50/glass.
If we bought 1 portion of salmon at the fish counter of the supermarket, it would cost us € 3.28.

So, if you are wondering why you should drink a good glass of wine, here is the answer :
it is good for your health, it costs as much, if not less, than other spirits or other healthy foods and the caloric intake in relation to the latters is absolutely not high.
And if you ask yourself which wine to drink... well, the answer is simple: a vineyard wine, a Montaribaldi wine!
If you feel thirsty, CLICK HERE

*All costs have been calculated on the Italian pantry, April 2020

WINELNESS, the scholarly milestones


Since ancient times and for many years, wine has been associated with health benefits; it was used as an antiseptic, pain reliever, to treat dermatological problems and digestive disorders.
However, its positive effects on human health have been highlighted thanks to a large-scale epidemiological study, from which resulted the so-called French paradox. This study found a lower incidence of coronary heart disease in France, despite it was characterized by a diet rich in saturated fats (butter, lard...) and, therefore, it was at high-risk for such diseases. This data was interpreted as a consequence of moderate consumption of red wine.
This inverse relationship between mortality and wine consumption in different countries is very well shown in the graph as reworked by Lindberg and Amsterdam, obtained from the study of Leger and collaborators1 (fig. 1).

Fig 1: Relationship between mortality and wine consumption. Axis y (numbers from 1 to 11) is mortality, axis x (numbers from 0.4 to 2) is the wine consumption. When consumption of wine increases, mortality decreases (reworked by Lindberg and Amsterdam from the study of Leger and associates).

As can be noticed, with the increase of wine consumption, mortality decreases. The countries with the highest mortality rate are those with a diet other than the Mediterranean one, but this is not the case of France, where despite a non-Mediterranean diet (rich in saturated fat), there is a lower mortality rate.
Other epidemiological studies have also shown over time a relationship between the consumption of alcoholic beverages and mortality. Above all, a reduction in mortality has been demonstrated with moderate and constant consumption of alcoholic beverages.
As can be seen from the graph taken from the study by Klatsky and Udaltsova2 and reworked by Lindberg and Amsterdam (fig. 2), mortality rate is lower for moderate drinkers (1-2 times a day) while it increases for those who do not consume at all or those who have an excessive or binge compsuntion (5-6 times a day).

Fig. 2: J-shaped mortality curve demonstrating decreased mortality with moderate drinking and higher mortality with heavier drinking. Relative risk scores are listed on the y axis, and alcohol consumption on the x axis. The two data sets are with age and sex adjustment versus full adjustment for multiple variables. (As reworked by Lindberg and Amsterdam from the study by Klatsky and Udaltsova2).

J-shaped curves show a decreasing rate of mortality in the lower part (moderate drinkers) and an increasing trend in the starting part (people who do not drink alcohol at all) and in the final part (excessive drinkers).
Over the years, some criticisms have also been made against these epidemiological studies. It has actually been observed that the figure could be influenced by the fact that  moderate drinkers are often those who have a better socio-economic condition, if compared with those who do not consume or are excessive drinkers, therefore lower mortality could also be due in part to a better quality of life. A definitive answer has not yet been reached in terms of epidemiological studies, however there is rather consolidated scientific evidence relating to the positive effects on the health of grapes (red fruits), grape juices, grape seeds extracts and grape peels. Very similar products are contained in wine, especially in the red one. These evidences therefore indicate positive effects of a moderate wine consumption on the health.
In addition, some scholars suppose that the combined effect of alcohol and polyphenols could even increase such benefits in wine thanks to the amplified availability of polyphenols contained in peels and seeds, due to the fermentation processes. During alcoholic fermentation and maceration, the polyphenols inside the cells of the skins and seeds are extracted and therefore made more available, which means easier assimilation by the human body.
The mechanisms responsible for the positive effect of wine on health are extremely complex, some have not yet been fully clarified, however it has been observed that they are mainly attributable to alcohol and polyphenols.

Main components of wine that benefit health

Alcohol (Ethanol) is a relatively simple molecule and consists of 2 carbon atoms (C), 5 hydrogen atoms (H) and 1 alcoholic group (OH). Its formula is CH3CH2OH and its structure can be represented as follows.

 It is one of the products of alcoholic fermentation by yeasts, one of the macro constituents of wine and the quantities in wine range from 70 g / L (9% Vol) up to 140 g / L (18% Vol).

This grouping includes several molecules that can be divided into 2 larger groups: flavonoids and non-flavonoids. Those includes many different molecules that can be found in lower quantities than ethanol, ranging from 1 g/L to concentrations lower than 0.001 g/L.  Nonetheless they do have considerable and peculiar influence on both the organoleptic features of the wine (color, flavor, structure ...) and in terms of health benefits (strong antioxidant activity). Here following we list some of such molecules.
AnthocyaninsThey come from the grape skin, are extracted during alcoholic fermentation and give the color to the red wines.
Below the representation of one type of anthocyanins, the malvidina.


They are contained in the grape skin, in the seeds and in the wood of the barrels. The firsts are extracted during fermentation, the last during refinement and are responsible for the structure of the wines. Tannins are very complex molecules and they formed by the union of single units called monomers. The tannins of the peel, for example, are formed by the union of 2, 5, or more than 10 monomeric units of catechin and epicatechin. The structure of epicatechin is represented in the image below.

A peel tannin is composed of about ten of such units condensed (attached) together.


It is contained in the skins of the grapes and it is produced by the vine to defend itself from fungal parasites attacks. It is extracted during the vinification process, especially in red wines, it has concentrations ranging from 0.001 to 0.003 g/L.

This polyphenol belongs to the stilbene family, very much studied for its benefits on human health and its pharmacological properties. Below is its structure:

These are just some of the polyphenols contained in wines, in addition to many other molecules (cinnamic acids, quercetin...) each with different effects on the organoleptic properties of the wine, but also on the health, as they are all characterized by antioxidant activity.

Benefits of wine on health

Antioxidant effect
The antioxidant effect derived from the moderate consumption of red wine is probably one of the main factors responsible of the French paradox.
A diet rich in fats, in fact, is the cause of oxidative damage to the lipoproteins of the plasma (oxidative stress), which are however counteracted by the antioxidant substances (polyphenols) present in the wine.
Moreover, oxidative stress is usually associated with other chronic diseases such as arteriosclerosis, cardiac arrest, cancer, neurological degeneration and acceleration of the aging process. Red wine is a protector against all these diseases because it increases the antioxidant capacity of the plasma by suppressing the generation of free radicals (ROS), increases the absorption of free radicals by the plasma and decreases oxidative damage to the DNA.
It has been shown that wine flavonoids (tannins, anthocyanins ...) protect against the oxidation of bad cholesterol (LDL) and that tannins are very active in preventing the oxidation of food lipids in the intestinal tract, being thus an indicator of a positive effect coming from the consumption of red wine during meals.
It has also been demonstrated that the antioxidant effect has to do with the consistency of wine consumption. The antioxidant effects of a single glass of wine are transient (they disappear after a few hours), while with constant consumption (1-2 glasses every day) they are maintained over time. So the best antioxidant effects of wine are obtained with a daily consumption of wine during meals.

Effects on lipids

Moderate wine consumption is associated with the increase in good cholesterol (HDL), which is important for the body to get rid of excessive cholesterol and in reducing the bad one (LDL), being the latter most of the times responsible for increased risk of arteriosclerosis, obesity and type-2 diabetes.
Wine consumption during meals is actually ideal because it helps human body in eliminating part of the cholesterol yet before it deposits.
This effect on lipids is due to the combined action of alcohol and polyphenols. The first is known to increase the levels of good cholesterol (HDL) while polyphenols have positive effects on the homeostasis (quantity) of cholesterol.
Also, to have real effects on lipids it must be clear that daily consumption (1-2 glasses per day) leads to maximum benefits, while this is not the case for occasional consumption.
In addition, the consumption of red wine could combat obesity by acting on appetite reduction, especially on women.
Lastly, as for the antioxidant effects, it is highlighted that red wines work better than whites.

Immunity function / inflammation
Chronic inflammation is a critical component of many diseases: obesity, cardiovascular problems, neurodegenerative diseases, diabetes, aging and some types of cancer.
Ethanol and polyphenols are able to modulate immune responses and the consumption of red wine can protect against various disorders of the immune system both by stimulating immune responses and by reducing inflammation.

Cardiovascular effect
Cardiovascular diseases (heart attack, angina pectoris, stroke) are the leading causes of death worldwide. Epidemiological studies show that moderate wine consumption is associated with a decrease in mortality due to cardiovascular diseases.
This benefit is attributed to the above-mentioned antioxidant properties,  positive effects on lipids and anti-inflammatory effects.
In addition, it has been demonstrated that wine, especially red wine,  acts on the cardiovascular system also at other levels: it has a positive effect on endothelial tissue (internal lining of blood vessels), slows down arteriosclerosis and decreases hypertension thanks to the relaxing vase action.
Most of these effects seem to be due to the antioxidant activity of polyphenols, however it seems that alcohol has an additive effect.

Although it is known that alcohol is a carcinogenic substance, there is scientific evidence of a decrease in the risk of certain types of cancer (colon, ovary, prostate) associated with moderate wine consumption, thanks to the polyphenol effect.
Much of the studies related to the positive effects of wine on cancer prevention has focused on resveratrol.
Resveratrol suppresses the proliferation of a wide variety of cancer cells (lymph nodes, breast, prostate, stomach, colon, pancreas, thyroid, skin ...) and studies are so interested in such substance because it blocks the process of carcinogenesis at different levels: activation, initial phase, progression phase.
Resveratrol has been shown to have antioxidant, anti-inflammatory, anti-mutagenic, anti-metastatic, anti-angiogenic, and anti-proliferative activity.

Type-2 diabetes
Type-2 diabetes is characterized by reduced glucose disposal in peripheral tissues and overproduction of glucose by the liver.
It has been proven that moderate wine consumption can prevent the onset of type-2 diabetes, probably thanks to the antioxidant properties of red wine that could be responsible for this positive effect. This statement is supported by the positive effect of grapes and grape seed extracts on patients with type-2 diabetes.
In addition, resveratrol, quercetin, catechin and anthocyanins inhibit hyper-glycaemia.
Again there seems to be an additive effect due to the combination of alcohol and polyphenols.

Epidemiological studies and studies on animals have shown that moderate consumption of red wine can reduce the risk of developing neurological diseases such as dementia, stroke and Alzheimer's disease.
This effect is mainly due to alcohol, while the possible contribution of polyphenols has not yet been clarified.
Gastrointestinal effectsRecent studies have found that moderate alcohol intake is associated with a reduction in Helicobacter pylori infections, with a better association in wine than in beer.
Other positive effects of moderate wine consumption:

  • metabolic syndrome prevention;
  • antibacterial activity against streptococci in the oral cavity;
  • reduced risk of osteoporosis development in elderly women.

Toxic effects
All the positive effects listed so far are related to a moderate and continuous consumption of wine, that is, two glasses (300 ml) per day for men and one (150 ml) for women constantly.
Exceeding this doses may instead have opposite effects, increasing the risks of neurodegeneration, depressive disorders, obesity, weakening of the bones, hypertriglyceridemia, heart disease, hypertension, stroke and breast cancer.

There is wide evidence to support health benefits associated with regular and moderate consumption of wine, especially red wine, which is richer in polyphenols.
Alcohol increases the levels of good cholesterol (HDL), inhibits platelet aggregation and reduces systemic inflammation, while polyphenols have an antioxidant effect, decrease platelet aggregation and improve the endothelial tissue structure (internal lining of blood vessels). In addition, polyphenols act through various mechanisms of attenuation of the inflammatory response and of cardioprotective, neuroprotective activity and as a chemo preventive agent.
Since the positive effects are determined by alcohol and polyphenols, the wines with the best benefits are the most alcoholic and rich in polyphenols, therefore the most structured ones.

It should however be stressed that all the benefits associated with wine consumption, especially red wine consumption, are obtained with regular and moderate consumption. The recommended dose is 2 glasses per day for men (300 ml), 1 glass per day for women (150 ml) and consumption must be daily.
The positive effect of wine can be further enhanced by associating it with a healthy diet, such as the Mediterranean one.
The health effects associated with the Mediterranean diet, which combiness moderate wine intake with a diet rich in fruit, vegetables and whole grains also suggest that wine polyphenols have a synergistic effect with the other substances contained in such foods. Even adding wine to the diet of healthy people could lead to these additional benefits.


  • Guilford, J. M. and Pezzuto, J. M. (2011) ‘Wine and health: A review’, American Journal of Enology and Viticulture, 62(4), pp. 471–486.
  • Lindberg, M. L. and Amsterdam, E. A. (2008) ‘Alcohol, wine, and cardiovascular health’, Clinical Cardiology, 31(8), pp. 347–351. doi: 10.1002/clc.20263.

Bibliographic references:

  1. St Leger A. S., Cochrane A.L., Moore F. (1979) ‘Factors associated with cardiac mortality in developed countries with particular reference to the consumption of wine’, Lancet 1, pp. 1017–1020.
  2. Klatsky A. L., Udaltsova N. (2007) ‘Alcohol drinking and total mortality risk’, Annals of Epidemiology; 17, pp63–S67.